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Literatur: Spent: Sex, Evolution, and Consumer Behavior
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Titel:      Spent: Sex, Evolution, and Consumer Behavior
Kategorien:      English
BuchID:      102
Autor:      Geoffrey Miller
ISBN-10(13):      0670020621
Verlag:      Penguin Books
Publikationsdatum:      2009-05-14
Number of pages:      396
Sprache:      Englisch
Preis:      0.00
Bewertung:      5 
Bild:      cover           Button Buy now [Jetzt kaufen]
Beschreibung:      {loadposition com_booklibrary_view_book_description}Product Description

A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture

Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and...

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